Smart Destination Selection Process: Research on Generation Y Tourists

Resumo

The aim of this study is to reveal the smart destination selection process of Generation Y tourists. In this context, data were collected from 228 tourists in Turkey. The fact that the research focuses on millennials, who use technology the most, makes this research different from other studies. In this way, the research offered more realistic results thanks to the people with high technology literacy. This research shows that consumers’ attitudes toward smart products significantly affected their travel intentions. At the same time, another remarkable result of the research is that behaviour related to smart products significantly affects travel intentions.